Executive Event Summary!
Do you want to make one change at the start of 2018 and have it significantly increase your profitability in 2018?
That change is to "Get Your Product Right!"
In this workshop, you will learn eight fundamental shifts you can make to your products and services that will transform your business, charge and collect premium prices, de-commoditize your product, improve client user compliance and multiply the results your clients get from using your product.
The workshop's objective is to get you to stop marketing the wonderful work you do and start marketing the valuable problem you solve and the more valuable results you produce for your clients.
When you market what you do, it makes you a commodity that people purchase based on price, location and relationship. This creates a race to the pricing bottom and a near elimination of your profits and your ability to grow your income and company.
This is not a good thing, it will make you extremely busy!
But, when you market the problem you solve and the results you produce, that allows you to market the total value of the problems you solve and results you produce.
The value of the problems and results are always worth more than what you do!
That is why “Get Your Product Right” will help you:
- Identify, position and market the value you provide based on the problem you solve and the results you produce
- Package your products and services to dramatically increase your pricing and profitability
- De-commoditize and separate you from most others who do what you do
- Increase the demonstrable result to effectiveness of your products and services
- Create five pricing models that will increase your prices, create repeat purchases and pay you for your client's success
When this happens, your income, profitability and company grows tremendously!
Everyone, including you, wants to increase your
prices, profitability and product effectiveness!